Google has been pushing the integration of Google+ and YouTube for quite some time now. From last year onwards Google started asking users to connect their YouTube and Google+ accounts to give more authenticity to the video social network. Finally it rolled out the commenting platform powered by Google+ to not only clean the comments but also give the power to users to moderate the community themselves by allowing voting - a common method followed by most of the popular community driven platforms such as Quora and Reddit, which otherwise would end up turning into a spam network. But what seems to be a way forward to make the video network more effective came with its trade-offs. You can’t reply to old comments, even ones made just hours before the new system kicked in. You also have to sign up for a Google+ account. Other issues included new comment notifications being delivered to a user’s Google inbox instead of their YouTube inbox, and top comments supposedly being from people you tangentially know on Google . (via Google+ Integrated With YouTube: Online Backlash - SocialMediaToday)
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